What is an ethical and eco-responsible fashion brand?
Today we hear more and more about "ethical fashion" or "eco-responsible brand". Nevertheless, the definitions change according to the brands making it difficult for consumers to understand the environment. So what do we mean by "ethical" and "eco-responsible" when we are in fashion? Also, why ask the question specifically in fashion?
ethics in fashion
First of all, you will immediately think of working conditions when we talk about ethics in fashion, but it's not just that. Rare are those who have not heard of the various scandals in fashion: child labour, Uyghurs, exploitation of workers, indecent wages, ... Fashion is really not an example in terms of respecting the standards of good working conditions indicated by the International Labor Organization. But ethics can also encompass local fashion. But ethics can also encompass local fashion, ie hiring people on site under good conditions. Or also what is called solidarity fashion which consists in carrying out various actions with a positive impact: re-integration, assistance to minorities, associative projects,...
What is eco-responsible fashion?
It is a question of producing in good conditions and in a controlled, reasoned way, to avoid overproduction (typically in pre-order for example) while using innovative, sustainable materials with a low impact on biodiversity. Ethical fashion, eco-responsible, sustainable, eco-design, slow fashion are synonyms that mean the same thing and bring together the same commitments.
What are the eco-responsible commitments of fashion brands?
Everything we produce has a negative impact on the environment. That's why at MEEKO we make shoes for those who don't want to walk barefoot. Fashion has often forgotten this aspect. The whole challenge of ethical fashion is to find the best compromises on the materials, the energies used, to limit waste, transport, ... Eco-responsible fashion has a duty of transparency towards its customers on its production chain .
Choosing eco-responsible fashion means becoming master of your consumption again to buy clothes in accordance with your values.
Some examples of eco-responsible brands.
Among the eco-responsible brands, we can cite Patagonia , VEJA , Faguo , Hopaal or Sandqvist .
