Useful applications to switch to responsible fashion

Did you know that on average we only wear 30% of our wardrobe? Yes, the little top you fell in love with this summer can end up in the back of your closet, especially when the cold arrives. At a time when the major players are mobilizing to find sustainable and ecological solutions, you too, as a consumer, can contribute your stone to the building of responsible and ethical fashion that promotes the circular economy. But how ? New startups are embarking on the creation of mobile applications that help you reduce your environmental impact by encouraging you to consume responsibly. Discover the best apps for smartphones committed to a revisited fashion industry, more respectful of the environment.

Good On You: the application that highlights brand commitment

Do you want to improve the way you buy your clothes for ethical fashion? Good On You accompanies you at each shopping session to tell you if a brand is respectful of the environment, people and animals. This Australian application, which is very popular in the United States, references more than 3,000 brands, each with a score awarded according to three criteria: respect for fauna and flora, good working conditions for its employees and the use of eco-friendly materials. .

She is even recommended by Emma Watson, the fervent British actress committed to ecology. Thus, each brand has an evaluation with a short explanation of the steps that could still be taken to improve their production method. You will no longer take forever wondering if a piece of clothing is sustainable or responsible.

Save Your Wardrobe: to live responsible fashion without consuming

Switching to ethical and responsible fashion without spending a single penny is the challenge that Save Your Wardrobe takes up . It allows you to digitize and save your entire wardrobe (clothes, accessories, shoes, etc.) in order to create a selection of environmentally friendly clothes. The goal of this app is to help you get the most out of your wardrobe without having to buy new clothes.

It is part of an approach to promoting fashion brands by allowing you to rediscover the pieces you have already purchased. This anti-fast fashion app also helps give a second life to the clothes you no longer wear by giving you maintenance tips and connecting you with service providers to repair, alter, clean and even give them back. .

Clear Fashion: because consuming responsibly starts with a comparison

Launched in France by startup Clothparency, Clear Fashion is also among the apps available on Android and iPhone that allow you to directly scan clothing labels to analyze brands. It deciphers these through 140 criteria and informs you of their ecological, health, humanitarian impact and their commitment to animals. The app will therefore compare different parts with each other in order to offer you the best alternative to the item you are considering buying. It mainly helps to fight against the greenwashing carried out by the giants of fast fashion in order to restore their image.

The artificial intelligence on which the app's algorithm is based then suggests clothes that meet your preferences. It leads you to sustainable fashion that adapts to your consumption principles. In other words, this mobile application lifts the veil on the information that brands try to hide from consumers.

MooM: giving value to your clothes thanks to the circular economy

It's an app that brings together different practices to help you enhance your wardrobe. MooM mainly focuses on circular alternatives to allow you to repair, donate, sell or exchange your clothes on the same platform. The interface is personalized, based on a map that lists the different services available around you.

The application promotes the second life of clothes while ensuring that the practice benefits the recipients. The co-founders of MooM embarked on a challenge to highlight the value of a garment, even those from fast fashion. Indeed, each t-shirt, each jeans or each jacket that is marketed has a financial, economic, social, but above all environmental value. The promotion of consumption oriented towards the circular economy makes it possible to reduce the harmful impact of the textile industry on the environment.

Purhoose: consuming is OK, but local and ethical is better!

Launched in 2017, Purhoose is an application committed to local consumption. It helps you find artisans and merchants near you to meet all your needs. Whether in everyday life or especially in the world of sustainable fashion, you will be directed to articles that meet your expectations and your needs.

While the application covers many areas, including furniture, accessories and jewelry, it perfectly meets the expectations of consumers who wish to improve their way of consuming in order to tend towards local alternatives. The principle is simple. After downloading the app from Google play store or App Store, you initiate a request (much like a tender) for a product you are looking for and sellers who are also using the app will be able to respond to your request by offering you their products. All you have to do is select the service provider that best meets your needs and initiate the transaction.

Dress Me Slowly: to end the mental burden while diving into sustainable fashion

This application is inspired by your own wardrobe to offer you, every day, an outfit according to the weather and your schedule. Dress Me Slowly allows you to determine the parts that you no longer use so that you can recycle them, upcycle them or even resell them to other users. This practice helps you to considerably reduce your consumption of ready-to-wear by directing you towards pieces which you already have, but which can remain trendy.

Accessible on all digital devices (smartphones, tablets, computers, etc.), these applications will help you consume in a sustainable and ethical way. In addition, their interface and their use have been specially designed to make your daily life easier.